About us - Pulse



We are rebels. Unmanageable people. Uncomfortable with status-quo. Environmental ambassadors and animal protectors. We care about surroundings. We are Pulse.


Imagine a water bottle that dreams of becoming a pair of jeans, a steel can that hopes to someday be transformed into a bicycle, or a plastic bottle that believes that, one day, it could become a park bench. These are some of the many destinies that could be fulfilled if more people took the time to do one thing: recycle

As a company dedicated to sustainability and waste reduction efforts, we recognize that in order to raise environmental awareness and increase recycling efforts there needs to be quality and easily understandable information available in order for people to get involved. This is what prompted us to begin our blog series explaining the various recycling activities. Turns out, we are not the only ones who have noticed this lack of clear and readily available information but we will contribute with continuous effort in Product Improvement and R&D

Animal Awareness

"Any valid measure or understanding of awareness in animals depends on an accurate and complete knowledge of its essential conditions in man"
- Harvey Carr

Animal consciousness, or animal awareness, is the quality or state of self-awareness within an animal, or of being aware of an external object or something within itself. In humans, consciousness has been defined as: sentience, awareness, subjectivity, qualia, the ability to experience or to feel, wakefulness, having a sense of self, and the executive control system of the mind. Despite the difficulty in definition, many philosophers believe there is a broadly shared underlying intuition about what consciousness is.

The topic of animal consciousness is beset with a number of difficulties. It poses the problem of other minds in an especially severe form because animals, lacking the ability to use human language, cannot tell us about their experiences. Also, it is difficult to reason objectively about the question, because a denial that an animal is conscious is often taken to imply that it does not feel, its life has no value, and that harming it is not morally wrong. The 17th-century French philosopher René Descartes, for example, has sometimes been blamed for mistreatment of animals because he argued that only humans are conscious.

Animal consciousness has been actively researched for over one hundred years. In 1927 the American functional psychologist Harvey Carr argued that any valid measure or understanding of awareness in animals depends on "an accurate and complete knowledge of its essential conditions in man". A more recent review concluded in 1985 that "the best approach is to use experiment (especially psychophysics) and observation to trace the dawning and ontogeny of self-consciousness, perception, communication, intention, beliefs, and reflection in normal human fetuses, infants, and children".

In 2012, a group of neuroscientists signed the Cambridge Declaration on Consciousness, which "unequivocally" asserted that "humans are not unique in possessing the neurological substrates that generate consciousness. Non-human animals, including all mammals and birds, and many other creatures, including octopuses, also possess these neural substrates."

From pulse, we think that the environment is represented by our surrounds, and that includes any kind of life around us.